As a upcoming restaurateur, you’re well acquainted with the importance of promoting and marketing your restaurant on all platforms. And as an experienced restaurateur, you are no stranger to the importance of social media and online marketing, which brings in substantial amount of income for your business.
Nowadays, with every business opting to establish its online presence, to make scrumptious food items available at a click of a button. However, to find out and answer your purpose; whether to invest in a Restaurant Website or not, we would need to dig a little deeper.
Let’s explore why a restaurant website is as important as any other tool in today’s internet savvy world Why Is Restaurant Website Important?
More than 3 billion have access to internet and internet users worldwide are estimated to grow with easy access to the internet connection in the time to come. Currently, it’s safe to say internet is the first place where people look for information.
For instance, when someone would search “Restaurants in Mumbai” and your website is not up and running, you’re not going to show up on Google, Yahoo, Bing or anywhere. Website is an easier way to inform your potential customers what you offer and where are you situated. This especially helps in the scenario where your restaurant is new and trying to dig its name in the market.
2) Increase Customers
With an established website, you are bound to attract customers and increase customer footfall. Without an established website you would limit the means of potential customers discovering your restaurant.
Further, without a website you run the risk of giving your competition the edge to attract customers with promotions and lucrative offers.
3) Reliable Promotional Tool
Your restaurant website showcases important and vital information including business hours, menu, promotional offers and all other details that you’d like to share with your customers; especially if the potential customer is looking for a specific cuisine, or services (such as home delivery), or simply would like to know more about the product/services at your restaurant as it was highly recommended by a family/friend.
It also gives true and direct information for anybody looking for something specific, avoiding them to get mislead by other sources, which is very important and relevant in today’s scenario.
4) Brand Image
With a website, your business is able to build a professional image, especially if you are starting out. Customers get a chance to get acquainted with your product and/or offered services, and at the same time, differentiating your business from the competition. Posting tasty images of your food, inviting ambience, etc can be easily accessed and help you boost your brand image.
And if marketing is managed the right way, it would help you grow your local audience and maximize sales opportunities.
5) Your Customers expect it
Even though you have been in the restaurant business since ages, your customers expect you to have an online presence. Where will they go to see new updates, offerings, working hours, exclusive offers, contact information and most importantly, how will they recommend other people if you don’t have any online presence? Maybe you think your restaurant doesn’t need it, but remember your customers surely do need it; so do not disappoint your customers.
6) Your competitors have Restaurant Websites
Yes, you know it more than 80% of your competition has a website. This gives them a competitive edge over you and better way to reach and communicate to their audience.
As mentioned above, billions of people use internet to get information on anything. So if you do not appear in the search you’re giving your customers a reason to buy from another brand.
If you haven’t created a website for your business, Petpooja being an experienced player in the restaurant software industry is the right place for you. With the accurate knowledge about the domain, coding, designing, placement, SEO and much more, Petpooja can help you build your restaurant website as needed.
Want to see what we have created? Ask our executives to share our work with you over a great conversation and help you solve all your restaurant management problems in a call. Contact us on 9099912484/ 7046223344 or write to us on firstname.lastname@example.org
Well Petpooja is a comprehensive restaurant management platform, operational in 2 countries and 30+ cities, helping restaurateurs manage their restaurants in a hassle free way since years. Don’t trust us? Then ask our 7500+ users about their experience and decide for yourself.
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