Petpooja was created in 2011 with a view to provide food delivery to corporates.
We did this for one and a half years. During this period, we realized that there was no technology on the restaurant end. The zenith of technology for the F&B industry was the bill maker machine. The PoS software that existed were extremely complex, not made for Indian billers, had a pricing structure which cost an arm and a leg with no focus on after-sales support.
This is when we pivoted to creating the Petpooja we know today – a complete F&B platform powering any outlet. We were very clear from the onset – we wanted to create a comprehensive PoS solution for all scales of outlets. While our competitors were busy building enterprise products, we firmly believed in the power of individual outlets and small chains. Today, we can confidently say, our initial view was bang on! And on the way, we actually ended up creating a product that was so good that even enterprises could not resist coming on board.