Thanks to rising incomes and a growing middle class, the food and beverages industry in India has been steadily rising in India over the last decade. To give you perspective, market valuation of restaurants in India was USD 70 billion in 2010, which grew to USD 230 billion in 2018. India’s food service industry is one of the fastest growing in the world, according to a 2017 report, and restaurants contribute the majority share (57%) to this growth.
In such a hyper-competitive environment, it can get very difficult to get attention. In fact, the restaurant business has one of the highest failure rates, globally, at 90%. As a restaurant-owner, it is highly imperative then that you do everything possible to get people talking about your venture and queuing up outside your doors.
We eat with our eyes, first, and there is scientific reasoning for that. According to research, the human brain loves looking at food. Several thousand years ago, when food was much scarcer, humans evolved to continuously look for food. When they found nutritious food, the body physiologically prepared itself to accept that. Science suggests that this evolutionary mechanism for survival is still prevalent in us. To put it simply, when we see good food, we crave for it, which means good business for your restaurant.
Evolution aside, there are other reasons good food photography bodes well for your restaurant.
1) The Case For Instagram
As of 2017, there were more than 16 million posts on Instagram with #food. Food photography has spawned an entire new category of food tourism in recent years. If you are an Indian restaurant, sharing good looking pictures of your food makes even more sense. Out of a billion monthly active users on Instagram, India accounts for 71 million, the second-highest, worldwide. 90% of Instagram users are below the age of 35, a key demographic that’s driving the restaurant boom in the country. To know more about how you can leverage Instagram for growth of your food business.
Read our blog : How Your Restaurant’s Instagram Page Is Generating Sales
Given those numbers, good food photography could be the fastest way to get people talking about your restaurant.
2) The Case For Food-Delivery Apps
Food-delivery apps have been rising in popularity in India over the last 5-odd years. While Swiggy and Zomato have the lion’s share of the market, new players are entering the market. These food aggregators rely on user reviews and images of the most popular dishes to inform customers about a restaurant’s potential experience. Bottom line: if you have good quality images of your most popular dishes on these platforms, you have won half the battle.
3) Food Photography is Important for SEO too
Local searches are more intent-based, according to a study conducted by Google. Location-based businesses, thus, have a higher chance of converting a user to a customer. The restaurant business, incidentally, is, very location-specific; which means, if a person is trying to find good Indian restaurants nearby, for instance, they are very likely planning to either order, or go out for dinner.
In either case, a high search engine ranking could prove very beneficial. Images can significantly boost your restaurant’s SEO efforts. Google has been pushing visual search over the last few years, rewarding good-quality, original visual content. High-quality images of food on your website can significantly expedite your search engine optimisation efforts.
Whether a cafe or a restaurant there are many ways you can leverage from good photography, Petpooja understands your business and give you the best photography and videography services along with other restaurant management services to help your restaurant rank up.
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